Product Placement in the Pharmaceutical Industry: The Case of Sinemet in ER

  1. Orti, J.E.R.
  2. Larza, E.M.G.
  3. Summerfield, L.
  4. Orti, D.R.
Liburua:
Engaging Consumers through Branded Entertainment and Convergent Media

ISBN: 9781466683426

Argitalpen urtea: 2015

Orrialdeak: 170-188

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-4666-8342-6.CH009 GOOGLE SCHOLAR
Datuen iturria: Scopus