Nuevos agentes de desinformación masiva. Análisis de las publicaciones de los influencers políticos españoles en Instagram

  1. Palacios López, Maitane 1
  2. Bonete Vizcaíno, Fernando 1
  3. Gelado Marcos, Roberto 1
  1. 1 Universidad CEU San Pablo
    info

    Universidad CEU San Pablo

    Madrid, España

    ROR https://ror.org/00tvate34

Revista:
Estudios sobre el mensaje periodístico

ISSN: 1988-2696

Año de publicación: 2023

Título del ejemplar: Monográfico: "El impacto de la desinformación en las rutinas profesionales y soluciones basadas en la inteligencia artificial".

Volumen: 29

Páginas: 919-932

Tipo: Artículo

DOI: 10.5209/ESMP.88576 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Estudios sobre el mensaje periodístico

Objetivos de desarrollo sostenible

Resumen

Las redes sociales han revolucionado la producción y el consumo de contenidos a gran escala; escenario en el que los influencers han adquirido un notable influjo sobre grandes audiencias. Aunque hay investigaciones que han tratado de analizar su papel, en muchos casos han carecido de sistematicidad (Riedl et al., 2021). Nuestro artículo plantea dos objetivos principales –determinar, por un lado, si los influencers políticos desinforman; y, en caso afirmativo, detectar posibles patrones en los contenidos desinformadores que llegan a sus audiencias– y para ello identifica, primero, a los influencers políticos más relevantes y, posteriormente, analiza sus contenidos utilizando la taxonomía sobre desinformación de Kapantai et al. (2020). Los resultados muestran que los influencers juegan un papel clave en la difusión de desinformación política en Instagram; ya que la gran mayoría de las cuentas analizadas (92%) generan estos contenidos, que afectan, sobre todo, a usuarios jóvenes.

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Fuente de los datos: Dialnet