Turismo accesiblela experiencia del turista con discapacidad en el transporte aéreo
- Montoya Tramoyeres, María
- Arnau Domínguez, José Tomás
- Jiménez-Caballero, José Luis (coord.)
- Ríos Martín, Miguel Ángel (coord.)
- Moreno Pacheco, Pilar (coord.)
- Traverso Cortés, Joaquín (coord.)
- López-Bonilla, Luis Miguel (coord.)
- Fuentes Ruiz, Pilar de (coord.)
- Ridao Carlini, María Luisa (coord.)
- González Rodríguez, María Rosario (coord.)
- Román Márquez, Alejandro (coord.)
- López Bonilla, Jesús Manuel (coord.)
- Ceballos Hernández, Cristina (coord.)
- Ortega Fraile, Francisco José (coord.)
Editorial: Iris-Copy
ISBN: 9788494413490
Ano de publicación: 2016
Título do volume: El Turismo y la experiencia del cliente.
Volume: 1
Páxinas: 317-336
Congreso: Universidad de Sevilla. Facultad de Turismo y Finanzas. Jornadas de Investigación en Turismo (9. 2016. Sevilla)
Tipo: Achega congreso
Resumo
One of the most important sectors of the Spanish economy is the tourism sector, which has proven over the years its continued growth, even in times of economic crisis. Within this sector there is a segment that is increasingly gaining importance: the market for disabled tourists. As in any other segment, the tourist experience and value creation appear as key concepts in achieving tourist satisfaction. In a global context where the number of disabled people and their life expectancy are growing, the segment of disabled travelers has to be approached not only as a market niche, but also as a way of gaining product differentiation and segmentation of air travel in addition of a large component of social return. Through some measures, as professional staff training, we will create added value to the company�s image and to the tourist experience.