De consumidor a prosumidorreflexiones en torno a la publicidad engañosa y otras prácticas desleales en el ámbito de las redes sociales
ISSN: 2341-4537
Year of publication: 2023
Issue: 108
Type: Article
More publications in: La Ley mercantil
Abstract
The figure of the consumer has been clearly distorted by the collaborative economy on certain digital platforms or social networks, going from a mere consumer or user to a prosumer until becoming, occasionally or habitually, an entrepreneur through the recent but consolidated figure of advertising prescriber or influencer whose consequences imply, among others, responding as subjects responsible for certain unfair conduct such as surreptitious advertising or false reviews.