Más allá del número de seguidoresMedición de la resonancia en redes sociales basada en interacciones directas

  1. García Ull, Francisco José
  2. Lamirán Palomares, José María
  3. Broseta Dupre, Bruno
Revue:
VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

ISSN: 2695-9631

Année de publication: 2024

Titre de la publication: Special issue: "Audiovisual content in the new era of screens and mobile devices"

Volumen: 16

Número: 3

Type: Article

DOI: 10.62161/REVVISUAL.V16.5260 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

Résumé

In the context of the digital attention economy, the following analysis introduces SlimScore, a method for assessing the resonance of content on social networks, focusing on direct interactions. To test the effectiveness of the tool, a study is carried out focusing on the social network X, based on a sample of 345,000 messages from more than 17,000 nodes (profiles). Through a comparative analysis with the Ayzenberg Social Index metric, it is shown how this approach provides more accurate results in measuring the virality of messages on social networks.

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