Mega-events brand meaning co-creation: the Olympic case

  1. Tjandra, N.C.
  2. Rihova, I.
  3. Snell, S.
  4. Den Hertog, C.S.
  5. Theodoraki, E.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2021

Volume: 30

Issue: 1

Pages: 58-73

Type: Article

DOI: 10.1108/JPBM-08-2019-2539 GOOGLE SCHOLAR
Data source: Scopus