Practice-based segmentation: taxonomy of C2C co-creation practice segments
- Rihova, I.
- Moital, M.
- Buhalis, D.
- Gouthro, M.-B.
ISSN: 0959-6119
Year of publication: 2019
Volume: 31
Issue: 9
Pages: 3799-3818
Type: Article
ISSN: 0959-6119
Year of publication: 2019
Volume: 31
Issue: 9
Pages: 3799-3818
Type: Article