Customer-to-Customer (C2C) Co-creation

  1. Rihova, I.
Book:
Encyclopedia of Tourism Management and Marketing: Volumes 1-4

ISBN: 9781800377479

Year of publication: 2022

Volume: 1

Pages: 744-747

Type: Book chapter

DOI: 10.4337/9781800377486.CUSTOMER.TO.CUSTOMER GOOGLE SCHOLAR