Más allá del número de seguidoresMedición de la resonancia en redes sociales basada en interacciones directas

  1. García Ull, Francisco José
  2. Lamirán Palomares, José María
  3. Broseta Dupre, Bruno
Revista:
VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

ISSN: 2695-9631

Año de publicación: 2024

Título del ejemplar: Special issue: "Audiovisual content in the new era of screens and mobile devices"

Volumen: 16

Número: 3

Tipo: Artículo

DOI: 10.62161/REVVISUAL.V16.5260 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

Resumen

En el contexto de la economía de la atención digital, se introduce en el siguiente análisis SlimScore, un método para evaluar la resonancia del contenido en redes sociales, centrándose en interacciones directas. Para comprobar la eficacia de la herramienta, se elabora un estudio centrado en la red social X, a partir una muestra de 345.000 mensajes, procedentes de más de 17.000 nodos (perfiles). Mediante un análisis comparativo con la métrica Ayzenberg Social Index, se demuestra cómo este enfoque ofrece resultados más precisos en la medición de la distribución de mensajes en redes sociales.

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Fuente de los datos: Dialnet