Publicaciones (10) Publicaciones de IVANA RIHOVA

2022

  1. Customer-to-Customer (C2C) Co-creation

    Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 744-747

2021

  1. Mega-events brand meaning co-creation: the Olympic case

    Journal of Product and Brand Management, Vol. 30, Núm. 1, pp. 58-73

2019

  1. Practice-based segmentation: taxonomy of C2C co-creation practice segments

    International Journal of Contemporary Hospitality Management, Vol. 31, Núm. 9, pp. 3799-3818

2015

  1. Conceptualising Customer-to-customer Value Co-creation in Tourism

    International Journal of Tourism Research, Vol. 17, Núm. 4, pp. 356-363

2013

  1. Social layers of customer-to-customer value co-creation

    Journal of Service Management, Vol. 24, Núm. 5, pp. 553-566

2011

  1. Motivation to volunteer: A case study of the Edinburgh International Magic Festival

    International Journal of Event and Festival Management, Vol. 2, Núm. 3, pp. 202-217

2010

  1. The role of heritage tourism in the Shetland Islands

    International Journal of Culture, Tourism and Hospitality Research, Vol. 4, Núm. 2, pp. 118-129