IVANA
RIHOVA
Profesor
Publications (10) Publications de IVANA RIHOVA
2024
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How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts
Tourism Review
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The future of transformative events: an event leaders’ perspective
International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 10, pp. 3472-3492
2022
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Customer-to-Customer (C2C) Co-creation
Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 744-747
2021
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Mega-events brand meaning co-creation: the Olympic case
Journal of Product and Brand Management, Vol. 30, Núm. 1, pp. 58-73
2019
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Practice-based segmentation: taxonomy of C2C co-creation practice segments
International Journal of Contemporary Hospitality Management, Vol. 31, Núm. 9, pp. 3799-3818
2018
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Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic
Tourism Management, Vol. 67, pp. 362-375
2015
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Conceptualising Customer-to-customer Value Co-creation in Tourism
International Journal of Tourism Research, Vol. 17, Núm. 4, pp. 356-363
2013
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Social layers of customer-to-customer value co-creation
Journal of Service Management, Vol. 24, Núm. 5, pp. 553-566
2011
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Motivation to volunteer: A case study of the Edinburgh International Magic Festival
International Journal of Event and Festival Management, Vol. 2, Núm. 3, pp. 202-217
2010
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The role of heritage tourism in the Shetland Islands
International Journal of Culture, Tourism and Hospitality Research, Vol. 4, Núm. 2, pp. 118-129